About us

Swedish candy shows the world that sweets can be joyful and responsible. With stricter production standards and less reliance on artificial coloring, it offers a cleaner, more trustworthy treat. In a global market where parents and health-conscious consumers are looking for safer indulgences, Swedish candy stands out as a premium choice — proof that fun doesn’t have to compromise quality.

NamNam was created to share this spirit beyond Sweden — to bring the playful, balanced joy of lördagsgodis to Hong Kong and beyond. Because life should be colorful, sweet, and a little bit sour too. And above all, life should be joyful.

The Swedish candy story

In Sweden, candy isn’t just something sweet — it’s a weekly celebration. Every Saturday, the tradition of lördagsgodis (“Saturday candy”) turns shops into treasure troves, where kids (and adults who never grew up) scoop rainbow gummies, sour skulls, fluffy marshmallows, and salty licorice into crinkly paper bags. It’s not just about the sugar — it’s about the thrill, the laughter, and the joy of waiting all week for that magical moment.